Digital Marketing Executive (PPC) – Rajkot

Full Time
Rajkot
Posted 2 weeks ago

Experience – 0 to 3 years.

Job Description

  • Develop and implement effective PPC strategies to drive B2B lead generation through platforms such as Facebook, Google Ads, and Instagram.
  • Conduct thorough keyword research, competitor analysis, and audience targeting to optimize campaign performance and achieve client objectives.
  • Create, manage, and optimize PPC campaigns, ensuring they align with business goals and deliver a high return on investment (ROI).
  • Monitor and analyze campaign performance metrics, providing regular reports and insights to both internal teams and clients.
  • Stay abreast of industry trends, algorithm updates, and new features on advertising platforms to ensure campaigns remain cutting-edge and effective.
  • Collaborate with the marketing team to integrate PPC strategies into broader marketing initiatives, ensuring a cohesive and integrated approach.
  • Manage and optimize budgets effectively, maximizing spend efficiency and maintaining cost-per-acquisition goals.

Skills Required

  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication skills, both written and verbal, to convey complex PPC concepts to clients and internal teams.
  • Creative problem-solving skills to address challenges and optimize campaign performance.

Qualification

  • Any graduate

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